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Founding-cohort intake

Let's design your program.

Nine short sections. The more you tell us, the sharper the first draft — every question here is one we'd genuinely ask before designing this for real.

📋 9 sections
⏱ About 8 minutes
💾 Saved as you go
Founding-cohort access starts at the founding rate for your region (Pro) — locked in forever. See full pricing. Submit and we'll start generating your first-draft design right away — you'll get a link by email to watch progress and review it yourself, usually within minutes.
OR

Have a call transcript from a diagnostic conversation? Upload it and we'll pre-fill what it genuinely supports — you'll review everything before continuing, and it also feeds the design itself as its own independent read, alongside whatever you fill in below.

Prefer to just talk it through? Record the conversation right here — we'll transcribe it live in your browser, and pre-fill the form from it the same way, once you stop.

Data privacy & protection: Whatever you upload, record, or type here — transcripts, org details, the works — is used only to generate your design, encrypted in transit, and never used to train AI models. Recorded audio is transcribed by your browser and never reaches our servers as audio. Full details in our Privacy Policy.

Welcome back

You have a saved draft.

Last saved a moment ago. Pick up where you left off, or start fresh.

From your transcript

Here's what we found.

Everything below came from the transcript, in its own words where possible — not invented. Review it, then continue into the full form where every field, filled or not, is still yours to edit.

⚠ A few required fields still need an answer — highlighted below.

01 · YOUR DETAILS & CLIENT OVERVIEW

Who we're talking to

So we know who we're talking to, and can reach you with the draft.

Please enter your name.
Please select your role.
Please enter a valid email.
Please pick a date.
Please enter the client name.
Please enter the industry.
02 · ORGANIZATION CONTEXT

The environment they operate in

The business environment shapes what "good" looks like here — this is what keeps the design from reading generic.

Please select org headcount.

What is the org navigating? Growth, transformation, M&A, new markets, regulatory shifts?

Please add a little context.
Please describe the key challenges.

Describe what the client shared about past experience

03 · PROGRAM OVERVIEW

The shape of the program

Format, length, and timing drive everything else in the design — this sets the frame.

Please give the program a working name.

This shapes how the modules get designed — a b-school program built for academician delivery reads very differently from one built for practitioner delivery, even on the same topic.

Please select a delivery approach.
Please select at least one program type.
Please select a duration category.

Best estimate even if uncertain

Optional, but it anchors your planning & execution workbook. Leave it blank and we date the plan from an assumed start and say so.

Please select at least one delivery modality.

e.g. Year 1 = foundation, Year 2 = application, Year 3 = enterprise leadership

04 · COHORT & PARTICIPANT PROFILE

Who's actually in the room

A design for senior managers in BFSI looks nothing like one for first-time people leaders in tech. This is what makes it theirs, not generic.

One cohort below. If this program serves multiple cohorts at different levels, describe the others in Section 9.

Please select an org level.
Please estimate the cohort size.

Who are these people? Day-to-day role, key pressures, career stage, motivations

05 · COMPETENCY FRAMEWORK & OUTCOMES

What this has to change

Everything else in the design gets built backward from here.

Please choose one option.

Common in GCCs, multi-entity enterprises, and other matrixed organizations, where a framework is often handed down from a parent org or corporate center. Name it (e.g. "Korn Ferry 38-competency model," "our parent company's Leadership Standards v3") and/or paste its actual competency names or levels if you have them. The design gets built around what you already have, not a competing framework picked from scratch. Leave blank if none exists yet.

List each competency. Include behavioral indicators if available.

Please list the key competencies.

Which 2–3 are non-negotiable vs. secondary?

By the end of this program, participants will be able to... (use action verbs)

Please add at least one intended outcome.

e.g. Internal promotion rate, attrition reduction, engagement scores, 360 ratings

06 · ASSESSMENT, DIAGNOSTICS & MEASUREMENT

How you'll know it worked

And whether a diagnostic needs to happen before the design does.

Please select at least one measure.
07 · LEARNING DESIGN PREFERENCES & CONSTRAINTS

What's worked, and what's off the table

Flagging this now saves a full design-review round later.

e.g. Outbound leadership challenge, social impact project, cross-functional job rotation, international learning visit

e.g. Classroom-heavy, skeptical of self-directed learning; leaders expect curated content

08 · STAKEHOLDERS, GOVERNANCE & LOGISTICS

Who has to say yes

And what could get in the way — flagged early instead of discovered late.

Name and role of everyone who influences the design or sign-off

Who signs off? Are there review stages? Is facilitator selection done jointly?

Please describe the approval process.

e.g. Past failed program with another vendor, internal resistance, CHRO is new and needs quick wins

09 · ADDITIONAL CONTEXT & MATERIALS

Anything else worth knowing

Flagging what's uncertain here is more useful to us than a confident guess.

1 = Very low confidence · 5 = High confidence

Be explicit — e.g. cohort size not confirmed, competencies not finalised, budget unknown

Please note what's still unclear (or write "nothing" if fully confirmed).

Anything that must be in the design regardless of format — a specific module, a CEO session, a live business challenge

Open field for nuance, relationship context, strategic importance, design risks to flag — also use this to describe any additional cohorts

Almost there

Review your answers

Expand any section to check your answers, or edit before you submit.

Optional, on top of your plan (not pro-rated). An expert learning architect validates the diagnosis, confirms the framework actually fits, checks every citation against its source, upgrades anything generic, tightens the observable-behaviour measures and baselines, and signs a written rationale in their own name. Team of experienced architects from top business schools and consulting organisations. You'll pay securely through Razorpay right after you submit; delivery is 5–10 business days from payment. A programme designed from a blank page is a separate, quoted engagement.

✓

We're on it.

Your design is generating now. We've also tried to send a link to your email — but bookmark this page's link below either way, since email delivery isn't fully reliable yet. It'll show live progress, and your finished draft with a strength score and any open questions, usually within a few minutes.

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